THE CHALLENGE
Create work that could excite lifelong rugby fans, welcome people discovering the sport for the first time and connect an international sponsorship to real local impact.
All work
Sports / Global sponsorship
AIG + All Blacks
A global sports icon. A local story people could feel.
A content platform that helped bring the world's most successful rugby team to an American audience and made the sponsorship mean more than a logo on a jersey.
- My role
- Founder and Executive Creative Director, Original Six Media
- Chapter
- National sponsorship activation
4major partners aligned
3connected storylines
1historic Soldier Field moment
THE STORY
AIG's partnership with New Zealand Rugby created a rare moment in Chicago: the All Blacks playing USA Rugby at Soldier Field. The larger opportunity was to introduce the sport, connect with families and show the community purpose behind the partnership.
WHAT I LED
I led the creative and production partnership across AIG, USA Rugby and New Zealand Rugby. Our team built anticipation for the match, documented youth and community programs, and told the deeper story of why the relationship mattered.
THE IMPACT
The campaign extended the sponsorship beyond match day, connected a global brand to community participation and helped introduce one of the world's most recognized teams to a new American audience.
SELECTED FILMS
THE STRATEGY, IN MOTION.
LEADERSHIP ACROSS
Sponsorship storytellingCampaign directionLive-event productionExecutive stakeholder alignmentCommunity engagementContent strategy