01Indiana University
One university. Nine campuses. Thousands of stories.
SELECTED WORK
The work spans universities, global brands, sports, consumer products, healthcare, home services and emerging technology. The role has stayed consistent: understand the challenge, set the vision, build the team and make it matter.
01One university. Nine campuses. Thousands of stories.
02One successful project became five years of trust.
03A global sports icon. A local story people could feel.
04When the benefit is invisible, make it impossible to miss.
05The marketing finally matched the company.
FILM & MOTION
Commercials, documentaries, product launches, sports, hospitality and culture. A selected six are below, with an expanded collection in the gallery.
ADDITIONAL DEFINING WORK
National campaign
Watch Your Kid Soar became the organization's most-watched piece and reframed youth hockey through the emotion parents feel from the stands.
Creative organization leadership
Led 100 creatives through three leaders, built standards and operating systems, and raised the quality bar across thousands of annual projects.
Higher education and research
Creative partnership supporting institutional storytelling, research communication and audience-centered content for university leaders and programs.
Experiential and branded content
Work alongside Rolling Stone, The Fader and VICE, with experiential projects involving major cultural talent and national audiences.