THE CHALLENGE
Build a creative system flexible enough to serve distinct brands, products, channels and launch schedules while keeping the quality high and the relationship easy.
All work
Consumer brands / Scalable production
World Kitchen Brands
One successful project became five years of trust.
A long-running creative partnership spanning broadcast, retail, e-commerce, social and product launches for brands people already had in their homes.
- My role
- Founder and Executive Creative Director, Original Six Media
- Chapter
- Five-plus year partnership
9national brands
100screative assets
5+years of partnership
THE STORY
What began as a Chicago Cutlery project grew into a creative relationship supporting a portfolio that included Pyrex, Corelle, CorningWare, Snapware, Calphalon, FoodSaver, Ball and other household names.
WHAT I LED
I led the client relationship, creative direction, production model and teams behind hundreds of assets. The work ranged from chef-led education and Amazon content to television commercials, custom sets, retail media and launch campaigns.
THE IMPACT
The clearest measure was the next assignment. A single project grew into years of repeat work across nine brands because the team understood the business, delivered consistently and made complicated production feel manageable.
SELECTED FILMS
THE STRATEGY, IN MOTION.
LEADERSHIP ACROSS
Executive creative directionBroadcast productionProduct launchesE-commerce contentScalable production systemsClient leadership